Do you have a business or want to start a business? Do you know how important marketing is to your bottom line, but don’t have the resources to hire a professional to advertise your business? The world as we know it has changed and is changing right while you are reading this review. Money may be what keeps your business afloat, but marketing is what keeps your business alive. SOCIAL MEDIA MARKETING for DUMMIES – eLearning kit by Phyllis Khare explains the difference.
SOCIAL MEDIA MARKETING for DUMMIES is a comprehensive one-stop book for beginners and those in between to learn the basic steps of online marketing and the tools that are available. Whether you prefer to learn traditionally or online through a user-friendly CD-ROM, this book offers the flexibility to utilize both at your own pace. All you need is a computer, the internet, time and the patience to learn something new. The simplicity of this book adds to its appeal. You have access to videos, a glossary of terms, online support and so much more.
Ms. Khare walks you through the various social media sites (Facebook, Twitter, YouTube,
LinkedIn, and others). Each social media platform is outlined and broken down in an easy to read and follow format,. There is no particular order that you have to follow, just choose which one suits your needs and get started. To get the most out of this book is to approach it like you would anything else that is important to you. From the beginning to the end and everything else in between you will eventually become comfortable and proficient in the area. You learn how to schedule posts in advance, which sites are better suited for business and for pleasure, how to get you customer to find you (geolocation) and how to utilize online coupons, etc.
THOUGHTS for your SOUL:
- Minimize the procrastination.
- Do more than talk about what you should do, invest in yourself and what you should do.
There are many resources that you can choose from and many that you may find better suited for your needs. However, if you want to learn how to get your product or business into the hands of the consumer and market your business, SOCIAL MEDIA MARKETING for DUMMIES is designed for you. Some days, in our technologically based world you may feel like a jack-of-all-trades or a master-of-none, but remember you don’t have to become a “tech-savvy phenom” to keep up.
If you are a first or second career entrepreneur who owns your own business, someone thinking about owning a business in the future, or want to improve the reach of current your business, as well as learn how to market your business. We recommend that you read a book that does more than tell you what to do, choose one that also shows you what to do. All you need to be is in the game. Good luck!!
Let’s BOND over BOOKS rates SOCIAL MEDIA MARKETING for DUMMIES by Phyllis Khare as MELODICALLY MEANINGFUL (151-300 pgs.)…just the right mixture of content and pages.