“Who can you count on? And who’s counting on you? Who would call you at two in the morning? Is anybody home?” If the number to the first question is bigger than the last, then you’ve got some work to do. LITTLE BLACK BOOK of CONNECTIONS – 6.5 Assets for Networking Your Way to RICH Relationships by Jeffrey Gitomer is waiting to be read by you!
Who do you know? What do you want? What do you do? How do you connect? And who knows you? It’s not what you know, but who you know or as the author states “Who knows you?” Why are these questions important to you and why is it important to you to connect and be known by someone? There are many reasons, but one thing is clear. In order to be successful somebody has to know who you are, what you do and how you can help them get what you want.
People talk about the power of networking as if networking is the easiest thing to do…remember hearing “they really know how to work a room?” Author, Jeffrey Gitomer, does an excellent job of explaining the deliberate and strategic art of networking/connecting, as well as understanding the difference between going to a social event to network and going to a social networking event. There is a reason, a place and a purpose for every aspect of networking or connecting and he tells you how. “The purpose of networking is to achieve engagement that leads to an appointment…it is the lifeblood of connecting, and the nurturing of relationships.”
LITTLE BLACK BOOK OF CONNECTIONS discusses the importance of effective networking and building relationships by sharing a critical factor – connection. However, it would not last unless there was value in the connection, “if you make yourself valuable, and memorable, others will want to make you part of their network.” That’s the glue. “Once you have connected, you then have the challenge to provide a reason or value for the other person to stay connected with you.”
THOUGHTS for your SOUL:
- “Your name is the last thing people want to hear, and the last thing they’ll remember. If you want someone to remember your name, don’t say it, just give them your business card.”
- “You do business between 9 and 5. You build business before and after “regular” business hours. Ten hours a month of intelligent, selective networking can have a doubling effect on your business growth in just a few months.”
- “The easiest way to measure your success is to measure your involvement.”
Contrary to what you may think, this is not book specifically for salespeople. It is a book for you, wherever you may be on your professional journey. This small, yet powerful book is packed with clear, easy to follow and implement advise and advice. Now is the time to work smarter not harder and not knowing is no longer an option or a valid excuse. Just because you may not see the value of building a solid and effective connection today, tomorrow gives you another opportunity to start and/or stay connected. “Many people try to do everything on their own. Either they feel uncomfortable using their connections, or they don’t know them well enough to ask for the favor. BIG MISTAKE!”
Source: Permission was granted for use by the author, Jeffrey Gitomer.