The Reputation Economy

Reputation EconomyA new digital world is coming, where the well-prepared will harness the power of their digital reputations to profit an others will be left behind without knowing it.  Are you prepared?” Those famous last words and many other digital phenomenons are discussed in THE REPUTATION ECONOMY – How to Optimize your Digital Footprint in a World Where your Reputation is Your Most Valuable Asset by Michael Fertik and David C. Thompson.

Contrary to believe, the digital world isn’t coming, it’s here!! Everybody has a digital footprint, whether you have and/or active on Facebook, Twitter, Instagram, etc. or not. “The start of the digital data revolution can be traced directly to the 1890 United States Census…With replacing handwritten records for each household with a punched card.” Words like, Spokeo, Glassdoor, Google, Vigilant Solutions, Esteem, Snapchat, MapReduce, Nutch, Hadoop, Klout, Kred, to name a few are now part of our everyday vocabulary.

Who you are in THE REPUTATION ECONOMY, your likes and dislikes, whether you will be hired by a particular company,  etc. can be summed up by a series of numbers. Your reputation is more valuable than your credit score. “The commercialization of “reputation engines” will allow companies, and increasingly everyday people to search your digital footprints for information about your online and offline activities and interactions.” By in large “The collection of data is not terribly meaningful – what really matters is what people do with it.”


  • The default has been to save digital data indefinitely rather than delete it…It’s like “Free Dirt” They exist because dirt is everywhere and nearly impossible to dispose of – it’s easy to find, easy to keep, and hard to remove.”
  • “Try to use information out there about “other” people’s reputation to your advantage when you can…[and] Establish a culture of mutual public recognition.”

Knowledge is power. however, knowing and using it are two different things. The book was educational, the authors gave a lot of insight into the world of technology. There was a lot of pertinent information shared, but at times the flow was slow and laborious. They also had a tendency to repeat statements, or examples, over and over again to state their point basically using them as fillers. If you are not “tech-savvy” the information could be overwhelming at times. Which leads one to believe that they could have omitted some chapters.

A computer can’t make a moral judgment whether you are a good or bad person, but it can, for example, add up the number of your reported charitable donations, subtract the number of your reported arrest or penalties for tax evasion, count the number of references to cheating and lying on your Facebook [account], and assign you a numerical “morality” score as a result.”

The most important thing to remember is that whatever you do whether you post it or not leaves a trail that can lead back to you. “Everything you do electronically today – from online surfing habits to credit card transactions – will be recorded and stored forever.” The book gives you suggestions and recommends ways to protect yourself from erroneous online information.

Let’s BOND over BOOKS  rates THE REPUTATION ECONOMY  as MELODICALLY MEANINGFUL (151-300 pgs) . . . just the right mixture of content and pages.

Disclaimer: BONDing over BOOKS received this book from the Blogging for Books program in exchange for this review.


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