“WHO CAN YOU COUNT ON? And who’s counting on you? Who would call you at two in the morning? Is anybody home?” If the number to the first question is bigger than the last, then you’ve got some work to do. LITTLE BLACK BOOK of CONNECTIONS : 6.5 Assets for Networking Your Way to RICH Relationships by Jeffrey Gitomer is waiting to “connect” with you!
IT’S NOT WHAT YOU KNOW, who you know or as the author states “Who knows you?” Who do you know? What do you want? What do you do? How do you connect? Why should these questions be important to you? And why is it important for you to connect and be known by someone? There are many reasons, but one thing is clear. To be successful, somebody has to know who you are, what you do and how you can help them get what they want.
HAVE YOU EVER HEARD, “They really know how to work a room?” People talk about the power of networking as if networking is the easiest thing to do . . . Like any skill you have to practice, consistently. Jeffrey Gitomer, does an excellent job explaining the deliberate and strategic art of networking or connecting, as well as the difference between going to a social event to network and going to a social networking event. There is a reason, a place and a purpose for every aspect of networking or connecting and he explains how to do it with confidence and ease. “The purpose of networking is to achieve engagement that leads to an appointment . . . it is the lifeblood of connecting, and the nurturing of relationships.”
LITTLE BLACK BOOK OF CONNECTIONS discusses the importance of effective networking and building relationships by sharing a critical factor – connection. “If you make yourself valuable, and memorable, others will want to make you part of their network.” It is the “connection” that makes it work. “Once you have connected, you then have the challenge to provide a reason or value for the other person to stay connected with you.”
THOUGHTS for your SOUL:
- “You do business between 9 and 5. You build business before and after “regular” business hours. Ten hours a month of intelligent, selective networking can have a doubling effect on your business growth in just a few months.”
- “Your name is the last thing people want to hear, and the last thing they’ll remember. If you want someone to remember your name, don’t say it, just give them your business card.”
NOW IS THE TIME to work smarter not harder and not knowing is no longer an option or a valid excuse. Because you can’t see the value of building an effective connection today, doesn’t mean that tomorrow won’t give you another opportunity. “Many people try to do everything on their own. Either they feel uncomfortable using their connections, or they don’t know them well enough to ask for the favor. BIG MISTAKE!” Take the chance, take the risk, make the connection!!!
THIS IS NOT A BOOK JUST FOR SALESPEOPLE. This book is for everyone, a great conversation starter and addition to your professional development library. This small, yet powerful book is packed with clear, easy to implement tips and suggestions.
Source: Permission was granted by the author, Jeffrey Gitomer.