MERRIAM-WEBSTER DEFINES BRAINWASHED as “A forcible indoctrination to induce someone to give up basic political, social, or religious beliefs and attitudes, and accept contrasting regimented ideas.” Tom Burrell, a marketing professional with over 45-years experience wrote BRAINWASHED: Challenging the Myth of Black Inferiority to share his unique perspective on the brainwashing of Black America.
Mr. Burrell used an advertising and marketing platform to show the reader how advertising shapes the attitudes and behaviors of society. This institutionalized negative strategy was simple – flood the airwaves with consistent, concentrated negative messages that tell and/or remind (both subliminally and/or openly) that there is something wrong with being Black and before long those negative thoughts will become second-nature.
He also writes about the history of a deliberate and strategic marketing campaign to disenfranchise African-Americans from the inclusion of a “Single society with two outrageously parts: one built on a vicious, governmentally sanctioned destruction of human freedom – all with the same history-making pen” of Thomas Jefferson. BRAINWASHED is about the brainwashing of not only Black America, but America as a whole.
BRAINWASHED addresses several topics, such as: Why are black and beautiful still contradictions? Why can’t we stop shopping? Why can’t we stick together? Why is there still disproportionately negative media coverage. These are examples of some of the conversations often discussed in the African-American community. Mr. Burrell takes a heartfelt and straightforward approach to dispelling these myths with pertinent, timely, and for some eye-opening information.
THOUGHTS For Your SOUL:
- “The disparities of news coverages regarding black lives and non-black lives . . .
- “We [African-Americans] “over-indexed,” spending disproportionate amounts in every product category related to cleanliness, . . . primarily to compensate for being historically stereotyped as dirty.“
- “The greatest achievement was the conquest of the minds of most of the people of the world.” This quote by historian, John Henrik Clarke as he examined the propaganda which was central to the European domination of the planet in the 15th and 16th centuries.
There are many people who say, “Not another book about the struggle, issues, or victimization of black people.” For those people, until African-Americans are able to have honest dialogues and honest conversations with White-Americans, along with the respect of being heard and not silenced there will always be “these” kinds of books. BRAINWASHED was thoroughly enjoyable and will give you the opportunity learn at least one thing about African-Americans that you did not know before which will begin to dispell the myths of black inferiority.
Martin Luther King, Jr. said, “Our lives begin to end the day we become silent about things that matter.”
Let’s BOND over BOOKS rates BRAINWASHED as MELODICALLY MEANINGFUL (151-300 pgs) . . . Just the right mixture of content and pages.